Content Designer (SEO, HTML, Agile, Sitecore) - 8 months - Edinburgh
£180 - 220pd (Outside IR35)

Digital Content Specialist required for role with public sector client based in Edinburgh. You will be an enthusiastic, highly motivated individual with substantial experience of content design. You will have excellent communication skills, a flexible approach to work and the ability to work efficiently under time pressure.

You will work on content development for a new Beta website, develop content and content migration plans and work with stakeholders to produce high quality user focused content. The role will also include working with both web and online channels (created user-focussed content), content management (developing content plans, applying web standards, use of Sitecore) and search improvement (content performance and SEO) in an Agile project management environment.

Essential Skills

• Experience of creating user-focused content;
• Delivering innovative and user-focussed services and functionality;
• Compliance with accessibility standards;
• Experience of using Markdown or basic HTML
• Proven ability to develop and deliver content plans based on user research, content performance and negotiation with stakeholders;
• Ability to write high-quality content at speed and iterate based on findings from usability testing;
• Knowledge of, and practical experience of applying, web standards including accessibility and metadata.
• Understanding of content performance, using both quantitative and qualitative data to measure effectiveness and to inform planning and decision making;
• Engaging with and building online audiences via SEO (search engine optimisation);
• Ability to apply political judgement when planning and creating online copy.

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