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Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Contract Type: Permanent
Location: City of London, London
Industry:
Salary: £40000.00 - £45000.00 per annum
Reference: BBBH59083_1540220709
Contact Name: Rodrigue Barenda
Contact Email: r.barenda@parity.net
Job Published: October 22, 2018 16:05

Job Description


Digital Marketing Specialist
Location: Brick Lane, London E1, UK
Start date: ASAP
Contract: Full-time

An award-winning Luxury villa rental company is looking for a Digital Marketing Specialist to create, execute and optimise their worldwide Digital Marketing strategy.

You'll manage all online paid promotion, SEO and CRO, working closely with the wider marketing team to support all activities.

You'll also have a great knowledge of all aspects of the digital marketing mix, from the numbers behind PPC through to how to optimise a page for SEO and conversion.

Responsibilities:

  • Ensure our PPC campaigns are effective worldwide with specific emphasis on our core markets in the US, Australia and Europe
  • Monitor SEO/SERP performance and conversions
  • Develop the content strategy to achieve SEO goals
  • Develop a paid social strategy in conjunction with the Social Media Specialist
  • Implement an online programmatic display advertising strategy, linked to target audiences
  • Carry out weekly, monthly and ad-hoc reporting on all online channels, identifying trends and areas to improve upon.

Skills and Experience:

  • Experience of working across the whole online marketing mix
  • Demonstrable experience of successfully managing PPC campaigns
  • Proven ability to drive results through the use of SEO
  • Experience running CRO tests using VWO, Optimizely or Google Optimize
  • Very experienced with Google Analytics
  • Experience using Adwords, Doubleclick and Google Tag Manager

Parity Professionals - Source, Develop, Transform

Parity Professionals Ltd acts in the capacity of an Employment Agency when providing permanent recruitment services.

We welcome applications from all sections of society and applicants will be considered on the basis of their suitability for the position

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