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Marketing Campaigns and Media Lead

Job Title: Marketing Campaigns and Media Lead
Contract Type: Contract
Location: Hampshire, England
Industry:
Salary: £0.00 per annum
Start Date: ASAP
Reference: BBBH54738_1502372356
Contact Name: Nicola Wartho
Contact Email: n.wartho@parity.net
Job Published: August 10, 2017 14:39

Job Description


Marketing Campaigns and Media Lead - 6 Months
We are recruiting for a Marketing Campaigns and Media Lead to develop and deliver a highly motivating awareness and response campaign over the next few years, to This role will involve building excellent internal and external relationships with agency partners to ensure that the campaign draws a strong audience insight.
Key Objectives

  • Manage/ lead the procurement/ pitch process to select the marketing agency(ies) that will develop the campaign
  • Lead the development of the campaign creative
  • Recommend campaign measurement and evaluation framework
  • Work with internal communications colleague to ensure the census brand is launched and embedded.
  • Develop and embed insight led plan frameworks - Working with insight colleagues and external agencies
  • Develop contact models and testing plans and metrics with external agencies


Requirements

  • Marketing communications planning and delivery - substantial multi channel campaigns
  • Agency selection (pitch management) and relationship management
  • Digital/Multi channel campaign testing
  • Managing and developing brands.

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