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Marketing Manager

Job Title: Marketing Manager
Contract Type: Permanent
Location: City of London, London
Industry:
Salary: £50000.00 - £55000.00 per annum
Start Date: ASAP
Reference: BBBH59380_1542464752
Contact Name: Rodrigue Barenda
Contact Email: r.barenda@parity.net
Job Published: November 17, 2018 14:25

Job Description

An award-winning tour operator based in central London is looking for a Marketing Manager, who can help drive their business to the next level.

Roles & Responsibilities


The successful candidate will be responsible for the management of multiple digital channels. Managing a team of 6, including 2 Marketing Executives, 1 Content Manager & 3 Graphic Designers and working alongside the Digital Performance Manager, General Manger and PPC & Acquisition Manager to formulate and implement a marketing plan encompassing paid search, organic search, digital display, paid social, affiliates and print.


Responsibilities include:

  • Developing and executing new and existing strategies to help the growth of business
  • Working with our in-house teams to establish and deliver onsite content and SEO strategies & objectives
  • Monitoring marketing performance for ongoing campaigns
  • Reporting on and optimising all marketing channels
  • Managing the content and design for all marketing activity including the website and newsletters
  • Managing the relationships and co-operative marketing campaigns with our range of suppliers
  • Report to stakeholders within the company detailing the performance of all marketing campaigns.
  • Evaluating and integrating relevant marketing technology to drive enhanced performance.


Skills & Experience

  • Bachelor's Degree in Marketing, Business, or a related field
    Strong analytical, project management skills and insight within the travel industry is essential
  • A creative and innovative approach, particularly to problem solving, is key
  • Extensive digital marketing experience including but not limited to setting & implementing strategies and managing sizeable marketing budgets across various channels
  • Experience in setting multi-channel targets, measuring activity and presenting results
  • Experience in Agency management and contract negotiation experience
  • Experience of Bought Media, Google & Bing PPC and SEO including experience with hands on paid search management
  • Experience of analytics tools, general numerical and analytical skills, advanced Google Doc & MS Excel skills
  • Strong written and verbal communication including the ability to present suggestions, recommendations and results with knowledge and confidence

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