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Paid Search & E-Commerce manager

Job Title: Paid Search & E-Commerce manager
Contract Type: Permanent
Location: City of London, London
Industry:
Salary: £45000.00 - £50000 per annum
Reference: BBBH58551_1536137184
Contact Name: Rodrigue Barenda
Contact Email: r.barenda@parity.net
Job Published: September 05, 2018 09:46

Job Description

PPC & E-Commerce Manager
Full-time position

45-50k, dependant on experience

Moorgate - City of London

An award-winning luxury travel company, with over 40 years of experience, is looking for an exceptional PPC & E-commerce Manager, who can help drive their online and digital strategy to the next level.

You will work with the wider marketing and senior management team to develop and execute a strategy that will shape the future of the online part of the business.

You Will…

  • Manage the developmental plans and agency to drive improvements across the e-commerce platform
  • Manage the AdWords & Bing paid search strategy, working alongside the Digital Performance Manager
  • Lead and develop A/B testing across the site, including evaluation and recommendations as appropriate
  • Help drive the UX side of any website developments or projects
  • Work alongside a SEO Executive to ensure best practise is followed, whilst making recommendations on how to drive forward
  • Undertake research to understand the demographic targets and achieve best results through user experience and journey
  • Regular reporting on KPIs, workload and challenges. Forward planning for peak months

You Will Have

  • Considerable experience of online performance marketing in B2C on large scale campaigns, with a focus on paid search
  • Experience in working closely with developers to implement digital change
  • Qualifications (Irina to add in)
  • Proven experience with bid management tools & in keyword research via Keyword Planner and tools like SEMrush
  • Proven experience with web analytics packages such as Google Analytics
  • Advanced knowledge of Google AdWords Editor & Google's Adwords, especially tracking features and integration with Google Analytics

Benefits

  • Discounted travel
  • Holiday are 20 days + 1 day for every year of service, capped at 25 days
  • Opt in Pension
  • Staff incentive to go abroad

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