Paid Search Manager
|Job Title:||Paid Search Manager|
|Salary:||£45000.00 - £55000.00 per annum|
|Contact Name:||Alex Fitzpatrick|
|Job Published:||February 12, 2019 17:07|
We are recruiting for an award-winning tour operator based in central London - winners of the best British travel awards with in the Caribbean, Bermuda, the Indian Ocean & the Middle East, with over 40 years of experience.
Who are you?
We are looking for an exceptional PPC & E-commerce Manger, who can help drive our online and digital strategy to the next level.
You will work with the wider marketing and senior management team to develop and execute a strategy that will shape the future of the online part of our business.
Here is what your day to day will look like:
- Manage our AdWords & Bing paid search strategy, working alongside our Digital Performance Manager
- Introduce automation and dynamic advertising to current digital marketing channels, whilst introducing new channels such as meta search and affiliates
- Develop a conversation rate strategy for the business, monitoring performance on a daily basis
- Undertake research to understand the demographic targets and achieve best results through user experience and customer journey
- Regular reporting on KPIs, workload and challenges. Forward planning for peak trading months
- Introduce a fully integrated tracking system to help evaluate online performance
We would also love it if you could:
- Lead and develop A/B testing across the site, including evaluation and recommendations as appropriate
- Help drive the UX side of any website developments or projects
- Work alongside our SEO Executive to ensure best practise is followed, whilst making recommendations on how to drive forward best practice
- Help to manage our developmental plans and agency to drive improvements across the website
Skills & Experience
- Considerable experience of online performance marketing in B2C on large scale campaigns, with a focus on paid search
- Experience in working closely with developers to implement digital change
- Proven experience with bid management tools & keyword research via Keyword Planner and tools like SEMrush
- Proven experience with web analytics packages such as Google Analytics
- Advanced knowledge of Google AdWords Editor & Google's AdWords, Search Console, Facebook Ad Manger, and Bing Ads
If this fits you we would absolutely love to talk to you! Don't hesitate to apply.
Parity Professionals - Source, Develop, Transform
Parity Professionals Ltd acts in the capacity of an Employment Agency when providing permanent recruitment services.
We welcome applications from all sections of society and applicants will be considered on the basis of their suitability for the position