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Paid Search Manager

Job Title: Paid Search Manager
Contract Type: Permanent
Location: London, England
Industry:
Salary: £45000.00 - £55000.00 per annum
Reference: BBBH60139_1549991227
Contact Name: Alex Fitzpatrick
Contact Email: a.fitzpatrick@parity.net
Job Published: February 12, 2019 17:07

Job Description

We are recruiting for an award-winning tour operator based in central London - winners of the best British travel awards with in the Caribbean, Bermuda, the Indian Ocean & the Middle East, with over 40 years of experience.

Who are you?

We are looking for an exceptional PPC & E-commerce Manger, who can help drive our online and digital strategy to the next level.

You will work with the wider marketing and senior management team to develop and execute a strategy that will shape the future of the online part of our business.

Here is what your day to day will look like:

  • Manage our AdWords & Bing paid search strategy, working alongside our Digital Performance Manager
  • Introduce automation and dynamic advertising to current digital marketing channels, whilst introducing new channels such as meta search and affiliates
  • Develop a conversation rate strategy for the business, monitoring performance on a daily basis
  • Undertake research to understand the demographic targets and achieve best results through user experience and customer journey
  • Regular reporting on KPIs, workload and challenges. Forward planning for peak trading months
  • Introduce a fully integrated tracking system to help evaluate online performance

We would also love it if you could:

  • Lead and develop A/B testing across the site, including evaluation and recommendations as appropriate
  • Help drive the UX side of any website developments or projects
  • Work alongside our SEO Executive to ensure best practise is followed, whilst making recommendations on how to drive forward best practice
  • Help to manage our developmental plans and agency to drive improvements across the website

Skills & Experience

  • Considerable experience of online performance marketing in B2C on large scale campaigns, with a focus on paid search
  • Experience in working closely with developers to implement digital change
  • Qualifications: Google AdWords and Google Analytics Certificates (preferable), basic knowledge of JavaScript and HTML, CSS
  • Proven experience with bid management tools & keyword research via Keyword Planner and tools like SEMrush
  • Proven experience with web analytics packages such as Google Analytics
  • Advanced knowledge of Google AdWords Editor & Google's AdWords, Search Console, Facebook Ad Manger, and Bing Ads

If this fits you we would absolutely love to talk to you! Don't hesitate to apply.

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