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Search Marketing Specialist (PPC) - 6 months - Dunfermline

Job Title: Search Marketing Specialist (PPC) - 6 months - Dunfermline
Contract Type: Contract
Location: Dunfermline, Fife
Industry:
Salary: £20000 - £25000 per annum
Start Date: ASAP
Reference: BBBH58113_1532349659
Contact Name: Barbara Tomaszewska
Contact Email: B.Tomaszewska@parity.net
Job Published: July 23, 2018 13:41

Job Description

We have a fantastic opportunity for an experienced Search Marketing Specialist (PPC) with our client for an initial 6 month fixed term contract based in Dunfermline.

Main duties:

  • Day-to-day management of the AdWords and BingAds PPC Accounts
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly
    budget caps, impression share, quality score and other important account metrics.
  • Analyse trends and make data-driven decisions to optimise the activity
  • Provide recommendations and execute strategies for keyword opportunities, campaign
    structuring, targeting, and other facets of paid search
  • Write compelling ad copy and make creative copy suggestions for localised search
  • Plan, run and report on ad copy and landing page A/B tests
  • Competitor monitoring / reporting and putting together plans to to stand out in the crowd

Essential Skills:

  • A good understanding of the digital marketing mix, including SEO experience for
    optimising website landing pages and link building together with pay per click, email and social media marketing
  • Experience of Google Search Console
  • Solid understanding of website calls to actions and copywriting to support conversions
    and online customer acquisition and retention
  • Basic knowledge of link building and outreach
  • Be up-to-date with the latest trends and best practices in SEO and SEM
  • Knowledge of ranking factors and how they impact on search engine rankings
  • A good understanding of Pay Per Click (PPC) advertising to support PPC activity which
    will include, Campaign, ad group and keyword optimisation, copywriting, day-to-day
    budget management and reporting
  • An understanding of the basics of content marketing including contributions towards
    ideas, research and tone of voice geared towards delivering content customers need
    and want
  • Ideally knowledge of using a CMS (WordPress, Umbraco) and email management
    system

Please supply your CV for consideration

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