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Strategic & Planning Communications Lead

Job Title: Strategic & Planning Communications Lead
Contract Type: Contract
Location: Hampshire, England
Industry:
Salary: £0.00 per annum
Start Date: ASAP
Reference: BBBH54736_1502369840
Contact Name: Nicola Wartho
Contact Email: n.wartho@parity.net
Job Published: August 10, 2017 13:57

Job Description


Strategic Communications & Planning Lead - 6 months
I am recruiting for a Strategic & Planning Communications Lead with expertise in market and marketing insight and strategy and planning.
Key Duties

  • Lead the definition and development of an audience segmentation, which will underpin all Marketing & Communications activity - particularly enabling the development of contact strategies and audience specific campaigns activity. Work with external expert resources and internal colleagues to achieve this.
  • Ensure the model is embedded in all relevant teams, particularly Marketing & Communications, to act as a common framework which will facilitate user-led design through the entire operation.
  • Establish an ongoing market and audience sensing model, the requirements, inputs/ sources, and delivery plan.
  • Work with Head of Marketing to define appropriate benchmarks/ metrics to assess progress and success, and source insight/ data to enable an assessment against these on a regular basis.


Requirements

  • Experience in Market and Marketing Insight - Planning and delivery
  • Developing and driving audience segmentation
  • Marketing Strategy, planning and evaluation frameworks
  • Knowledge of wide range of insight generation techniques



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