Strategic & Planning Communications Lead
|Job Title:||Strategic & Planning Communications Lead|
|Salary:||£0.00 per annum|
|Contact Name:||Nicola Wartho|
|Job Published:||August 10, 2017 13:57|
Strategic Communications & Planning Lead - 6 months
I am recruiting for a Strategic & Planning Communications Lead with expertise in market and marketing insight and strategy and planning.
- Lead the definition and development of an audience segmentation, which will underpin all Marketing & Communications activity - particularly enabling the development of contact strategies and audience specific campaigns activity. Work with external expert resources and internal colleagues to achieve this.
- Ensure the model is embedded in all relevant teams, particularly Marketing & Communications, to act as a common framework which will facilitate user-led design through the entire operation.
- Establish an ongoing market and audience sensing model, the requirements, inputs/ sources, and delivery plan.
- Work with Head of Marketing to define appropriate benchmarks/ metrics to assess progress and success, and source insight/ data to enable an assessment against these on a regular basis.
- Experience in Market and Marketing Insight - Planning and delivery
- Developing and driving audience segmentation
- Marketing Strategy, planning and evaluation frameworks
- Knowledge of wide range of insight generation techniques
Parity Professionals - Source, Develop, Transform
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