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Web and Digital Specialist

Job Title: Web and Digital Specialist
Contract Type: Contract
Location: Southampton, Hampshire
Industry:
IT
Salary: Up to £0.00 per annum
Reference: BBBH58006_1530714427
Contact Name: Jonathan Perry
Contact Email: j.perry@parity.net
Job Published: July 04, 2018 15:27

Job Description

Web and Digital Specialist - 3 Months - Southampton - Up to £270 per day

Web and Digital Specialist needed to make recommendations for the clinets methodology for online analytics - using web, social media and other online data. The Web and Digital Specialist will design a dashboard that the business can use to manage performance - working with the business units and central team KPIs/web objectives, design a dashboard that can report back to the business as a whole and individual business units.

Essential Skills and Experience:

  • Degree in relevant subject or equivalent vocational qualification, or equivalent work experience.
  • Comfortable working with and analysing data from multiple different sources or platforms.
  • Comfortable working with and analysing data relating to multiple different KPIs or business objectives with proven track record of turning analysis into strategic recommendations that address real-world business problems.
  • Demonstrable experience of working in teams and with multiple stakeholders
  • Broad understanding of the digital ecosystem - including websites, search, display, social, apps, etc. - and the ability to think across channels.
  • Appreciation for data visualisation and ability to select the right tools and software for each scenario. This may range encompass static spreadsheets/documents, automated reports, and meetings/presentations.
  • Confidence in questioning a proposed strategy and in offering ideas andsolutions on the most appropriate techniques.
  • Stakeholder management
  • Excellent analytical skills and problem-solving skills
  • Proven web and digital analyst experience
  • Strategic thinker - ability to see the big picture and how analytics can feed into business strategy
  • Knowledge of SEO/SEM
  • Used to working in central team with business unit structure
  • Multisector experience - B2B, B2G and B2C
  • Experience of website optimisation through AB or multivariate testing.
  • Ability to apply basic statistical analysis to varied datasets, such ascorrelations, confidence intervals, and the t-test.
  • Experience of social media analytics packages.
  • Experience of digital advertising analytics packages.
  • Experience of app analytics.
  • Knowledge of search engine optimisation principles and analysis.
  • Evidence of creativity and the ability to suggest data-driven content
  • optimisations or devise tests.

If you're the Web and Digital Specialist for the role get in touch ASAP!

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